19th Century Visionaries are still Down with the Kids

Posted on Posted in The LOOKOUT Blog

So whilst companies spend significant amounts on marketing in the hope to drive their business forward, we will always question if the money is being spent in the right areas and whether it really is driving people to that magical point of purchase.

Back in the 19th century, (when Eugene our esteemed Project Director was a wee lad), a bright chap, E. St. Elmo Lewis developed the purchase funnel model, which mapped the theoretical customer journey from the start to the holy grail moment…..commonly known as the purchase moment.

It’s fair to say that this model, which is also known as the AIDA model, really does nail it! It is intrinsically simple and it just works, even in today’s more complex world. But what does somewhat puzzle me, (as I sail through unchartered waters in and around Manchester), is that marketers and analysts haven’t adapted the model for 21st century use. The purchase funnel on one page could provide you with all of the management reporting information a client could ever need to know.

So why not get in touch with us, invite us round for a brew and some biscuits (Jammie Dodgers seem to be the current favourite in our office) and we can have a chat about how we can help you get a clear idea of how things are looking in your business.

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